Our Story

Welcome to Olam Tova, where fashion meets passion, creativity embraces a cause, and every purchase you make is a step towards making a difference. Inspired in the wake of the atrocious attacks on Israel on October 7th, our storefront emerged as a beacon of support and solidarity. We're more than just a place to shop—we're a movement towards supporting Israel through every thread and design.

Our Origin
The events of October 7th and the global response has been a terrifying wake up call. We were hit with the harsh reality of the alarming rise in violence against Jews around the world revealing a disturbing shift from anti-Zionism to outright dangerous levels of anti-Semitism. We knew we had to do something and this is how Olam Tova was born. We have always believed in the power of expression through fashion so we pushed our talents to merge with the most important cause of our lives. We blend stylish designs and meaningful action with a strong pro-Israeli spirit woven into every piece. We strive to offer a new perception, advocating for Zionism and the defense of both Israel and Jewish communities globally against anti-Semitism. We are committed to confronting and changing this narrative.

Our Mission
Our mission is twofold: to offer you unique products that resonate with your style and values, and to give back to causes that support Israel. We achieve that by sending our profits to pro-Israel and Israeli charities as well as to organizations that fight back against antisemitism. With every item you purchase, you're not just making a fashion statement—you're contributing to a cause we deeply care about. Who knew you could shop while doing a mitzvah?!

Our Promise
Quality, creativity, and impact are the cornerstones of Olam Tova. We promise to provide you with products that carry a message and make a real difference. Our creativity reinterprets traditional Jewish customs and sayings, infusing them with a contemporary and cool aesthetic for the people of today. From apparel that makes a statement to home goods that add a touch of personal Israel flair, journals that inspire intentionality, and even once upon a time boring things like towels that now can bring a bit of joy to everyday routines, our products are designed with you in mind. Our designs are crafted with love, reflecting our commitment to both style and moral responsibility.

Join Our Journey
Olam Tova is more than a brand—it's a community of like-minded individuals who share a passion for Israel and Jewish causes. We invite you to explore our collection and join us on this exciting journey. Together, we can make a statement, spark change, and support Israel in style.

Thank you for choosing Olam Tova. Here's to making a difference, one design at a time.